Carson Frame / The American Homefront Project - Listen to the Report
The Army is holding its first nationwide virtual recruiting campaign, after the COVID-19 pandemic forced it to scale back face-to-face interactions and revealed gaps in its digital outreach strategy.
As the coronavirus pandemic bloomed this spring, the Army reduced staff at many brick-and-mortar recruiting stations across the country. Enlistments slowed, fueling concerns that the service would have to extend the contracts of current soldiers in order to meet total force requirements.
Recruiters took their work remote, but lost out on some of the major recruitment opportunities that normally boost their numbers.
"That last moment before a senior leaves their high school-- typically we're there," said Staff Sgt. Kara Wilson, a station commander in West Texas. "We're helping them with support, finding them different avenues."
"However, we didn't have that moment this year, she said."
So Wilson and her team have had to build an online recruiting environment to reach those same young people. Apps like Facebook, Instagram, and Snapchat have proven the most effective, and Wilson has designed new campaigns for each.
But not without a little help.
COVID-19 has profoundly impacted the way the military finds new soldiers. The recruiting command was caught unprepared to face the pandemic and is facing a challenging new reality. 
For fourteen years a dedicated group of anti-war citizens in a working-class suburb of Boston, MA, has worked to inform high school students in their community, including their own children, about the perils of military recruitment. Chelsea Uniting Against the War (CUAW) convenes within the first week of the school year to distribute counter-recruitment flyers informing students of the risks of military service. They then follow up this activity by speaking with students one-on-one during school lunch breaks while distributing forms to opt out of school releases of student information to military recruiters. These lunchtime events occurred twice each year and were always preceded by a phone call to the principal’s office to determine an appropriate date. At no time did CUAW enter the school without prior notice.
Though the 
David Swanson is the author of the new book, Daybreak: Undoing the Imperial Presidency and Forming a More Perfect Union, by Seven Stories Press and of the introduction to The 35 Articles of Impeachment and the Case for Prosecuting George W. Bush by Dennis Kucinich. In addition to cofounding AfterDowningStreet.org, he is the Washington director of Democrats.com and sits on the boards of a number of progressive organizations in Washington, DC.
Jorge Mariscal is the grandson of Mexican immigrants and the son of a U.S. Marine who fought in World War II. He served in the U.S. Army in Vietnam and currently teaches at the University of California, San Diego.
Matt Guynn plays the dual role of program director and coordinator for congregational organizing for On Earth Peace, building peace and nonviolence leadership within the 1000+ congregations of the Church of the Brethren across the United States and Puerto Rico. He previously served a co-coordinator of training for Christian Peacemaker Teams, serving as an unarmed accompanier with political refugees in Chiapas, Mexico, and offering or supporting trainings in the US and Mexico.
Rick Jahnkow works for two San Diego-based anti-militarist organizations, the Project on Youth and Non-Military Opportunities and the Committee Opposed to Militarism and the Draft. He can be reached at: 
Pat Elder was a co-founder of the 
John Judge was a co-founder of the Committee for High School Options and Information on Careers, Education and Self-Improvement (CHOICES) in Washington DC, an organization engaged since 1985 in countering military recruitment in DC area high schools and educating young people about their options with regard to the military. Beginning with the war in Viet Nam, Judge was a life-long anti-war activist and tireless supporter of active-duty soldiers and veterans.